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Sweet Laurel
Santa Monica, CA
Sweet Laurel is a whole foods baking company, meaning no wacky gums and stabilizers you’ll find in most bakery products - just the best organic, whole ingredients going into delicious grain-free, dairy-free, and refined sugar-free baked goods. Laurel creates indulgent, healthful food with a body positive perspective that's all about loving the food you eat instead of punishing yourself for craving it.
Sweet Laurel is a national brand that entices health-conscious consumers with an irresistible assortment of offerings. Between their two best selling cookbooks, vibrant social media following (137k+) and nationally available baked goods, Sweet Laurel is more than a product - it's a lifestyle brand.
From the beginning, Sweet Laurel has been about making sweet things simple. It all started when Laurel, struggling with an aggressive autoimmune disorder, created recipes that tasted delicious but made her body feel good. The more she baked, the more she realized how many people were searching out desserts just like these. She partnered with her childhood friend Claire, to develop simple treats and share their joyful approach to nourishing food.
"Sweet Laurel is the go-to for dessert lovers with dietary restrictions, but it’s also great for dessert lovers period. That’s because this Pacific Palisades shop makes exquisite paleo, grain-free, dairy-free, and refined-sugar-free baked goods that happen to taste incredible too." - Thrillist
